BIA Craft Bakery of the Year 2025

Cascade
by Grant's

A theatrical hot dessert experience from Northumberland's award-winning craft bakery. Handmade cake. Hot sauce. A reveal moment that draws crowds and cameras.

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16.7k
Instagram
11k
Facebook
2,700
Customers / Week
35+
Years Heritage
Who We Are

Corbridge's Award-Winning Craft Bakery

A family-run bakery with over 35 years of heritage, rooted in Northumberland and recognised nationally for our craft.

Grant's Bakery operates from the heart of Corbridge, Northumberland — a single-site craft bakery and café that serves around 2,700 customers every week. Everything we sell is handmade by our team of bakers at Vallum Farm, using traditional techniques, French butter and flour, and locally-sourced ingredients.

Our product range spans patisserie, Viennoiserie, celebration cakes, savouries, artisan breads, and handmade ice cream. We're known for quality, generosity, and a level of craft that customers say they don't expect to find this far north. We make cruffins, crème brûlée doughnuts, laminated Danish pastries, and patisserie-grade fruit tarts — all by hand, in small batches, fresh each day.

In 2025, we were named BIA Craft Bakery Business of the Year — a national recognition of our craft, our team, and our growth. We turned over £1.8 million last year (a 70% increase year-on-year), and we've done it without compromising on quality or values.

We're not a chain. We're not a franchise. We're a local, independent, family bakery — with serious ambition and the credentials to back it up.

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BIA Craft Bakery of the Year

National Winner — 2025

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Corbridge, Northumberland

Single-site bakery & café

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6–7 Skilled Bakers

All trained to documented SOPs

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48-Hour Lamination

French butter & flour, handmade daily

The Concept

Pull. Pour. Devour.

Cascade is a theatrical hot dessert experience designed specifically for market environments. A generous wedge of Grant's handmade cake sits in a branded black tray, concealed beneath a sleeve. The customer lifts the sleeve — and hot, molten sauce cascades dramatically over the cake. Finished with premium toppings and a scoop of ice cream.

Every serve is a visual spectacle. The reveal mechanic creates a natural "film this" moment — customers queue not just for the dessert, but for the experience. It's designed to stop people in their tracks, generate social content organically, and drive footfall to the stall and the wider market.

  • 1
    The ServeA wedge of handmade cake sits in a branded black tray, covered by the sleeve. Hot sauce rests on top, held in place.
  • 2
    The CascadeThe customer lifts the sleeve — sauce cascades over the cake in a dramatic, satisfying pour. This is the moment people film and share.
  • 3
    The FinishTopped with shavings, crumbs, or gold-dusted shards — with a scoop of quality ice cream on the side. Served immediately.
The Cascade moment — sleeve being lifted, sauce cascading over handmade cake
Hot fudge cascade
Chocolate Fudge
Dubai chocolate pistachio cascade
Dubai Chocolate
Golden caramel cascade — Trillionaire
Trillionaire
The Menu

Three Signatures at Launch

Three distinct flavour profiles — each handmade in our bakery, designed for theatre, and rooted in flavours people are already searching for.

Chocolate Fudge — chocolate fudge cake with hot fudge sauce
Signature
Hot Fudge Sauce

Chocolate Fudge

The crowd-pleaser. Dense, rich chocolate fudge cake — handmade at Vallum Farm — smothered in Grant's own hot fudge sauce. Double chocolate, no apologies. Topped with chocolate shavings and served with vanilla ice cream.

Chocolate Fudge CakeHot Fudge SauceChocolate ShavingsVanilla Ice Cream
Dubai Chocolate — chocolate cake with pistachio sauce
Trending
Hot Pistachio Sauce

Dubai Chocolate

The one they'll queue for. Rich chocolate cake drenched in vibrant, molten pistachio sauce — the flavour combination that's taken social media by storm, made properly by a craft bakery. Finished with crushed pistachios and chocolate shavings.

Chocolate CakePistachio SauceCrushed PistachiosVanilla Ice Cream
Trillionaire — caramel shortbread cake with golden caramel sauce
Gold
Hot Golden Caramel Sauce

Trillionaire

The gold standard. A rich, buttery shortbread-layered cake with salted caramel and chocolate — drenched in hot golden caramel sauce. Millionaire's shortbread reimagined as a show-stopping cascade. Topped with gold-dusted caramel shards and a pinch of sea salt.

Caramel Shortbread CakeGolden Caramel SauceCaramel ShardsGold DustVanilla Ice Cream
Cascade packaging flat lay
Chocolate fudge cascade from above
Cascade reveal close-up
Packaging & Presentation

Black Tray. Black Sleeve. Gold Branding.

The packaging is designed for both function and theatre. Matte black with gold Cascade branding — premium, tactile, and fully recyclable. The sleeve mechanic isn't just aesthetic — it holds the sauce in place until the customer reveals it.

  • 🟫
    The TrayMatte black food-grade card tray. Branded with Grant's logo and "Cascade" in gold. Holds the cake, ice cream, and catches the sauce.
  • 📦
    The SleeveRigid matte black sleeve. "CASCADE" in gold foil with "Pull to reveal" instruction. Holds the sauce on top until lifted.
  • 🥄
    The ExtrasBranded wooden spork. Napkin. Small card with the flavour name, #GrantsCascade, and QR code to our socials.
  • ♻️
    SustainabilityAll packaging fully recyclable or compostable. No single-use plastic. Aligns with Grant's values and market expectations.
The Stall

Market Presence

Matte black and gold within the traditional wooden chalet format. Premium, unmissable, and designed for the Newcastle Christmas Market setting.

Cascade by Grant's — Newcastle Christmas Market stall front view
Cascade — Stall Front
Cascade by Grant's — Newcastle Christmas Market atmosphere
Newcastle Christmas Market
Social & Footfall

Built to Draw Crowds

Cascade isn't just a dessert — it's an event. Every element is designed to generate queues, social content, and repeat visits.

Why Grant's

Ready to Deliver

We're not pitching an idea — we're pitching a business with the craft, the capacity, and the track record to execute it.

Proven at Scale

We already serve 2,700 customers a week. Our sandwich range went from 15 to 150+ units per day within months. We have the SOPs, the team structure, and the production systems to handle high-volume market conditions without dropping quality.

Award-Winning Craft

BIA Craft Bakery of the Year 2025. Every product is handmade at Vallum Farm by our team of trained bakers. 48-hour lamination processes. French butter and flour. No automation, no shortcuts — just craft at a consistently high standard.

Local & Independent

Grant's is a Corbridge family bakery — proudly Northumbrian, with deep roots in the local community. We sponsor local youth teams, support local causes, and source locally where possible. This isn't a corporate pop-up — it's your neighbour, done well.

Patisserie Credentials

Beyond Cascade, our core range includes crème brûlée doughnuts, pistachio cruffins, laminated Danish pastries, and patisserie-grade fruit tarts. The cakes in Cascade are made to the same standard — this is high-end bakery, served street-food style.

Professional Operation

£1.8M turnover (70% YoY growth). Modern POS systems, documented SOPs, structured team training, professional brand identity. We've invested in the infrastructure to operate like a much larger brand while staying true to our artisan roots.

Social-First Thinking

28,000+ followers. Active content across Instagram, Facebook, and TikTok. We'll promote our market presence heavily before and during the event — driving visitors who might not otherwise attend. Cascade is designed to generate organic UGC from every single serve.

Concept Imagery

The Full Picture

Photorealistic concept mockups showing the Cascade product, packaging, and market stall experience.

Cascade by Grant's — Newcastle Christmas Market stall
Dubai chocolate pistachio cascade
Chocolate fudge cascade close-up
Cascade stall at Newcastle Christmas Market — wide view
Trillionaire golden caramel cascade
Chocolate Fudge hero shot